by Melinda Wenner from Scientific American " Fantasizing about sex gets more than just your juices flowing—it also boosts your analytical thinking skills. Daydreaming about love, on the other hand, makes you more creative, according to a study published in the November 2009 Personality and Social...

In this article, we analyzed the information processing that underlies nonconscious impression formation. In the first experiment (Experiment 1), the nonconscious activation of the impression formation goal led to a faster analysis of the trait implications of behaviors, compared with a control group...